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Gamification in hiring is nothing new. Back in 1999, the United States Army began developing the video game America’s Army as a recruitment tool. Its success in Army recruitment spawned many updates and additional applications within the armed services.
But what is gamification exactly? Simply put, it’s the “application of gaming science and behavioral psychology to incentivize people [to] behave in a certain way, whether they are job seekers, employees or customers.” In the instance of hiring, gamification assessments are used to test a candidate’s ability and motivation to complete games, puzzles, and tests to determine aptitude for jobs and fit with corporate culture.
The gamification industry has continued to grow in popularity. Between 2016 and 2021 it increased in value from 4.91 billion to 11.94 billion U.S. dollars. Clearly, companies see value in this sort of assessment.
But they should also be wary of relying on them too heavily.
Let’s take a look at three of the main concerns with gamified hiring assessments.
Talent Select AI is tackling these concerns by introducing Conversational Hiring Assessments. The interviews recruiters are already conducting are analyzed to assess a candidate’s motivational traits, competencies, and personality. No tests. No gamified assessments. No extra steps.
Our patent-pending AI technology analyzes the words candidates use to describe themselves and their experience. Developed by world-renowned Industrial and Organizational Psychologists, Talent Select AI has been validated and shown to accurately predict success in the workplace.
It’s time to stop playing games with your hiring process
At Talent Select AI, we’re committed to providing organizations with the objective, unbiased candidate insights they need to efficiently identify and hire best-fit candidates, faster.
Request a custom 1:1 solution overview today.
